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PHOTOGRAPHY BY FABRICE MERCIER + JOSH PARSONS | STYLING BY ALLJAHNI MACK
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY
THE “WORLD AT LARGE” CAMPAIGN REIMAGINED HOKA’S TOR ULTRA SILHOUETTES THROUGH A LENS OF CURIOSITY AND EXPANDED PERSPECTIVE, BLENDING OUTDOOR PERFORMANCE WITH STREET-LEVEL STORYTELLING. EARTH-DRIVEN PALETTES, SOUTHWESTERN ACCENTS, AND TECHNICAL DETAILS LIKE GORE-TEX AND VIBRAM GROUNDED THE PRODUCT IN FUNCTIONALITY WHILE OPENING THE DOOR TO A MORE EXPLORATORY VISUAL NARRATIVE.
PHOTOGRAPHY BY FABRICE MERCIER + JOSH PARSONS | STYLING BY ALLJAHNI MACK
APPAREL DESIGN + PRINTABLE DESIGN
ART DIRECTION + GRAPHIC DESIGN
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY
PHOTOGRAPHY BY LUCIEN + STYLING BY ALLJAHNI MACK
THE BODEGA X CROCS “OFF THE BEATEN PATH” CAMPAIGN FRAMED THE CLOG AS A FUNCTIONAL COMPANION FOR EXPLORATION, BLENDING OUTDOOR UTILITY WITH BODEGA’S SIGNATURE OFF-KILTER STORYTELLING. SHOT ACROSS RUGGED, TACTILE ENVIRONMENTS, THE VISUALS EMPHASIZED MATERIAL DETAILS, DIRECTIONAL LIGHT, AND A SENSE OF WANDERING CURIOSITY.
PHOTOGRAPHY BY LUCIEN + STYLING BY ALLJAHNI MACK
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY
THE “WORLD AT LARGE” CAMPAIGN REIMAGINED HOKA’S TOR ULTRA SILHOUETTES THROUGH A LENS OF CURIOSITY AND EXPANDED PERSPECTIVE, BLENDING OUTDOOR PERFORMANCE WITH STREET-LEVEL STORYTELLING. EARTH-DRIVEN PALETTES, SOUTHWESTERN ACCENTS, AND TECHNICAL DETAILS LIKE GORE-TEX AND VIBRAM GROUNDED THE PRODUCT IN FUNCTIONALITY WHILE OPENING THE DOOR TO A MORE EXPLORATORY VISUAL NARRATIVE.
The “World at Large” campaign reimagined HOKA’s Tor Ultra silhouettes through a lens of curiosity and expanded perspective, blending outdoor performance with street-level storytelling. Earth-driven palettes, Southwestern accents, and technical details like GORE-TEX® and Vibram grounded the product in functionality while opening the door to a more exploratory visual narrative.
Photography by Fabrice Mercier + Josh Parsons
Studio: Dystro
Art Direction + Concept Design by Isaiah Rose
Apparel Design + Printable Design
Art Direction + Graphic Design
Art Direction + Concept Design by Isaiah Rose
Photography by Fabrice Mercier + Josh Parsons
The “World at Large” campaign reimagined HOKA’s Tor Ultra silhouettes through a lens of curiosity and expanded perspective, blending outdoor performance with street-level storytelling. Earth-driven palettes, Southwestern accents,
and technical details like GORE-TEX® and Vibram® grounded the product in functionality while opening the door to a more exploratory visual narrative.
ART DIRECTION + GRAPHIC DESIGN
APPAREL DESIGN + PRINTABLE DESIGN
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