IRINHOUSE MASKS BEGAN AS AN INTERNAL INITIATIVE TO ENCOURAGE MASK-WEARING AMONG MY COWORKERS AT BODEGA. WHAT STARTED AS A FUNCTIONAL, IN-HOUSE SOLUTION QUICKLY GAINED TRACTION ON SOCIAL MEDIA, PROMPTING AN ORGANIC SHIFT INTO A CONSUMER-FACING PRODUCT. AS DEMAND GREW, THE MASKS WERE RELEASED FOR SALE THROUGH SOCIAL PLATFORMS AND MY E-COMMERCE SITE. THE ROLLOUT WAS ANCHORED BY THE LAUNCH VIDEO BELOW, WHICH SET THE TONE AND VISUAL LANGUAGE FOR THE CAMPAIGN.