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The Coco Gauff French Open campaign celebrated her historic win at Roland Garros by transforming a real, lighthearted moment into a culturally relevant brand response. The creative referenced her viral on-court moment of forgetting her rackets, using humor and immediacy to humanize the achievement. Building on Gauff’s own reminder post, the campaign checked off the final note, “Win Paris,” turning the moment into an authentic and timely celebration.
Art Direction + Concept Design by Isaiah Rose
Photography by Gary of GLP
THE COCO GAUFF FRENCH OPEN CAMPAIGN CELEBRATED HER HISTORIC WIN AT ROLAND GARROS BY TRANSFORMING A REAL, LIGHTHEARTED MOMENT INTO A CULTURALLY RELEVANT BRAND RESPONSE. THE CREATIVE REFERENCED HER VIRAL ON-COURT MOMENT OF FORGETTING HER RACKETS, USING HUMOR AND IMMEDIACY TO HUMANIZE THE ACHIEVEMENT. BUILDING ON GAUFF’S OWN REMINDER POST, THE CAMPAIGN CHECKED OFF THE FINAL NOTE, “WIN PARIS,” TURNING THE MOMENT INTO AN AUTHENTIC, TIMELY CELEBRATION.
GRAPHIC DESIGN + CONCEPT DESIGN BY ISAIAH ROSE
PHOTOGRAPHY BY GLP
GRAPHIC DESIGN + CONCEPT DESIGN BY ISAIAH ROSE
THE COCO GAUFF FRENCH OPEN CAMPAIGN CELEBRATED HER HISTORIC WIN AT ROLAND GARROS BY TRANSFORMING A REAL, LIGHTHEARTED MOMENT INTO A CULTURALLY RELEVANT BRAND RESPONSE. THE CREATIVE REFERENCED HER VIRAL ON-COURT MOMENT OF FORGETTING HER RACKETS, USING HUMOR AND IMMEDIACY TO HUMANIZE THE ACHIEVEMENT. BUILDING ON GAUFF’S OWN REMINDER POST, THE CAMPAIGN CHECKED OFF THE FINAL NOTE, “WIN PARIS,” TURNING THE MOMENT INTO AN AUTHENTIC, TIMELY CELEBRATION.
Photography by Lucka Ngo
Styling by Ryan Sanchez
FEELS LIKE HOME VOLUME 3 // 2026 (TBA)
APPAREL DESIGN + PRINTABLE DESIGN
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