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ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY
THE ASICS X BODEGA GEL-NYC “AFTER-HOURS” CAMPAIGN DRAWS FROM THE ATMOSPHERE OF CITY LIFE AT NIGHT, USING THE TEXTURES AND ENERGY OF URBAN INFRASTRUCTURE AS ITS FOUNDATION. THE CREATIVE DIRECTION LEANS INTO MOODY PALETTES, REFLECTIVE ACCENTS, AND LAYERED MATERIALS THAT ECHO THE SNEAKER’S CONSTRUCTION.
PHOTOGRAPHY BY LUCIEN + STYLING BY ALLJAHNI MACK
THE ASICS X BODEGA GEL-NYC “AFTER-HOURS” CAMPAIGN DRAWS FROM THE ATMOSPHERE OF CITY LIFE AT NIGHT, USING THE TEXTURES AND ENERGY OF URBAN INFRASTRUCTURE AS ITS FOUNDATION. THE CREATIVE DIRECTION LEANS INTO MOODY PALETTES, REFLECTIVE ACCENTS, AND LAYERED MATERIALS THAT ECHO THE SNEAKER’S CONSTRUCTION.
PHOTOGRAPHY BY LUCIEN + STYLING BY ALLJAHNI MACK
THE COCO GAUFF FRENCH OPEN CAMPAIGN CELEBRATED HER HISTORIC WIN AT ROLAND GARROS BY TRANSFORMING A REAL, LIGHTHEARTED MOMENT INTO A CULTURALLY RELEVANT BRAND RESPONSE. THE CREATIVE REFERENCED HER VIRAL ON-COURT MOMENT OF FORGETTING HER RACKETS, USING HUMOR AND IMMEDIACY TO HUMANIZE THE ACHIEVEMENT. BUILDING ON GAUFF’S OWN REMINDER POST, THE CAMPAIGN CHECKED OFF THE FINAL NOTE, “WIN PARIS,” TURNING THE MOMENT INTO AN AUTHENTIC, TIMELY CELEBRATION.
GRAPHIC DESIGN + CONCEPT DESIGN BY ISAIAH ROSE
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY
The ASICS x Bodega GEL-NYC “After-Hours” campaign draws from the atmosphere of city life at night, using the textures and energy of urban infrastructure as its foundation. The creative direction leans into moody palettes, reflective accents, and layered materials that echo the sneaker’s construction.
The ASICS x Bodega GEL-NYC “After-Hours” campaign draws from the atmosphere of city life at night, using the textures and energy of urban infrastructure as its foundation. The creative direction leans into moody palettes, reflective accents, and layered materials that echo the sneaker’s construction.
Styling by Alljahni Mack
Photography by Lucien
Art Direction + Concept Design by Isaiah Rose + Mike Janey
FEELS LIKE HOME VOLUME 3 // 2026 (TBA)
APPAREL DESIGN + PRINTABLE DESIGN
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