top of page
.png)
.png)
.png)
.png)
PHOTOGRAPHY BY TOMMY BOUDREAU
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + DREW WHITE
THE BODEGA X WILSON MINI HOOP CAMPAIGN CELEBRATED THE COURTS, COMMUNITIES, AND CULTURE THAT SHAPED THE GAME. I DEVELOPED THE VISUAL LANGUAGE AND NARRATIVE, POSITIONING THE HOOP AND BALL AS NOSTALGIC ARTIFACTS INSPIRED BY STREET SIGNAGE, GRASSROOTS BASKETBALL, AND URBAN CREATIVITY.
THE BODEGA X WILSON MINI HOOP CAMPAIGN CELEBRATED THE COURTS, COMMUNITIES, AND CULTURE THAT SHAPED THE GAME. I DEVELOPED THE VISUAL LANGUAGE AND NARRATIVE, POSITIONING THE HOOP AND BALL AS NOSTALGIC ARTIFACTS INSPIRED BY STREET SIGNAGE, GRASSROOTS BASKETBALL, AND URBAN CREATIVITY.
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + DREW WHITE
PHOTOGRAPHY BY TOMMY BOUDREAU
The Bodega x Wilson Mini Hoop campaign celebrated the courts, communities, and culture that shaped the game. I developed the visual language and narrative, positioning the hoop and ball as nostalgic artifacts inspired by street signage, grassroots basketball, and urban creativity.
Photography by Tommy Boudreau
Concept Design + Graphic Design + Packaging by Isaiah Rose
FEELS LIKE HOME VOLUME 3 // 2026 (TBA)
APPAREL DESIGN + PRINTABLE DESIGN
bottom of page