THE NEW BALANCE FC PORTO HOME AND AWAY JERSEY CAMPAIGN FEATURED SARA SAMPAIO, A LIFELONG FC PORTO FAN, AND WAS SHOT THROUGH THE LENS OF PORTUGUESE IMAGERY, HERITAGE, AND FOOD. THE CAMPAIGN AIMED TO BRIDGE FOOTBALL, FASHION, AND LOCAL IDENTITY THROUGH AN ELEVATED EDITORIAL APPROACH THAT CELEBRATED THE CULTURE AND SPIRIT OF PORTO. MY ROLE INCLUDED SUPPORTING THE CREATIVE DIRECTION ACROSS SOCIAL, E-COMMERCE, AND DIGITAL TOUCHPOINTS TO ENSURE A COHESIVE GLOBAL CAMPAIGN EXPERIENCE.