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Photography by Lucka Ngo

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PROJECT MANAGMENT BY MADISON ASH

ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY + ANDREW WHITE +  ABHI CHANDRA

THE NIKE AIRMAX SNKRS CAMPAIGN HIGHLIGHTS 5 MODELS OF NIKE AIRMAX THROUGH THE LENS OF PLANTA INDUSTRIAL'S LEAD VOCALIST, "AKATHEDARKNIGHT," A BRONX-BORN RAPPER WHO FUSES PUNK ROCK AND RAP. THIS CAMPAIGN HIGHLIGHTS NIKE'S PURSUIT OF CREATIVE INNOVATION THROUGH THE LENS OF SEVERAL CREATIVE PIONEERS, INCLUDING PLANTA INDUSTRIAL. MY ROLE WAS ART DIRECTOR, AND TO CREATE CREATIVE ASSETS, INCLUDING THE POSTERS BELOW, TO LIVE AS ASSETS IN THE SNKRS APP AND IN THE ON-SET ENVIRONMENT.

PHOTOGRAPHY BY LUCKA NGO

ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE

THE NEW BALANCE LUNAR NEW YEAR 2026 COLLECTION CELEBRATES THE YEAR OF THE HORSE THROUGH A REFINED LENS, HONORING THE ANIMAL’S STRENGTH, GRACE, AND FORWARD MOMENTUM. EQUESTRIAN-INSPIRED DETAILS ARE EXPRESSED IN DEEP EARTH TONES, REDDISH BROWN, STONE, AND BLACK, CREATING A GROUNDED YET CONTEMPORARY PALETTE. MOVING BEYOND TRADITIONAL LUNAR NEW YEAR COLOR CONVENTIONS, THE CAMPAIGN EMBRACES A TONAL, RESTRAINED APPROACH SET AGAINST A BURNT SIENNA BACKDROP.

NEW BALANCE LUNAR NEW YEAR “YEAR OF THE HORSE”  [ 2025 ]

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BEYOND TRADITIONAL LUNAR NEW YEAR COLOR CONVENTIONS, THE CAMPAIGN EMBRACES A TONAL, RESTRAINED APPROACH SET AGAINST A BURNT SIENNA BACKDROP.

THE NIKE AIRMAX SNKRS CAMPAIGN HIGHLIGHTS 5 MODELS OF NIKE AIRMAX THROUGH THE LENS OF PLANTA INDUSTRIAL'S LEAD VOCALIST, "AKATHEDARKNIGHT," A BRONX-BORN RAPPER WHO FUSES PUNK ROCK AND RAP. THIS CAMPAIGN HIGHLIGHTS NIKE'S PURSUIT OF CREATIVE INNOVATION THROUGH THE LENS OF SEVERAL CREATIVE PIONEERS, INCLUDING PLANTA INDUSTRIAL. MY ROLE WAS ART DIRECTOR, AND TO CREATE CREATIVE ASSETS, INCLUDING THE POSTERS BELOW, TO LIVE AS ASSETS IN THE SNKRS APP AND IN THE ON-SET ENVIRONMENT.

ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + MIKE JANEY + ANDREW WHITE +  ABHI CHANDRA

PROJECT MANAGMENT BY MADISON ASH

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The Trackside Collection campaign drew from New Balance’s deep running heritage to inform the visual tone and storytelling. The imagery balanced archival inspiration with modern execution, highlighting timeless sportswear through a clean, elevated lens. The campaign celebrated craftsmanship, quality, and the enduring influence of track culture.

Photography by Cassandra Rodriguez

Styling by Ryan Sanchez

Art Direction + Concept Design by Isaiah Rose

The Trackside Collection campaign drew from New Balance’s deep running heritage to inform the visual tone and storytelling. The imagery balanced archival inspiration with modern execution, highlighting timeless sportswear through a clean, elevated lens. The campaign celebrated craftsmanship, quality, and the enduring influence of track culture.

Photography by Cassandra Rodriguez

Art Direction + Concept Design by Isaiah Rose

FEELS LIKE HOME VOLUME 3 // 2026 (TBA)

APPAREL DESIGN + PRINTABLE DESIGN

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