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THE NEW BALANCE 2025 HOLIDAY CAMPAIGN EMPHASIZED CRAFTSMANSHIP AND TIMELESS DESIGN THROUGH A WARM, REFINED VISUAL NARRATIVE. THE IMAGERY BALANCED SEASONAL ENERGY WITH AN ELEVATED, UNDERSTATED TONE, HIGHLIGHTING PRODUCT THROUGH THOUGHTFUL COMPOSITION AND ATMOSPHERE RATHER THAN OVERT HOLIDAY CUES. THE CAMPAIGN CELEBRATED QUALITY, COMFORT, AND VERSATILITY, POSITIONING THE COLLECTION AS ENDURING PIECES DESIGNED TO CARRY THROUGH THE SEASON AND BEYOND.
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + EMMA WEBSTER
PHOTOGRAPHY BY GLP
PHOTOGRAPHY BY GLP
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + EMMA WEBSTER
THE NEW BALANCE 2025 HOLIDAY CAMPAIGN EMPHASIZED CRAFTSMANSHIP AND TIMELESS DESIGN THROUGH A WARM, REFINED VISUAL NARRATIVE. THE IMAGERY BALANCED SEASONAL ENERGY WITH AN ELEVATED, UNDERSTATED TONE, HIGHLIGHTING PRODUCT THROUGH THOUGHTFUL COMPOSITION AND ATMOSPHERE RATHER THAN OVERWHELMING HOLIDAY CUES. THE CAMPAIGN CELEBRATED QUALITY, COMFORT, AND VERSATILITY, POSITIONING THE COLLECTION AS ENDURING PIECES DESIGNED TO CARRY THROUGH THE SEASON AND BEYOND.
The New Balance 2025 Holiday campaign emphasized craftsmanship and timeless design through a warm, refined visual narrative. The imagery balanced seasonal energy with an elevated, understated tone, highlighting product through thoughtful composition and atmosphere rather than overt holiday cues. The campaign celebrated quality, comfort, and versatility, positioning the collection as enduring pieces designed to carry through the season and beyond.
Photography by Gary of GLP Studios
Styling by Gia
Art Direction + Concept Design by Isaiah Rose
The New Balance 2025 Holiday campaign emphasized craftsmanship and timeless design through a warm, refined visual narrative. The imagery balanced seasonal energy with an elevated, understated tone, highlighting product through thoughtful composition and atmosphere rather than overt holiday cues. The campaign celebrated quality, comfort, and versatility, positioning the collection as enduring pieces designed to carry through the season and beyond.
Styling by Ryan Sanchez
Photography by Gary of GLP
Art Direction + Concept Design by Isaiah Rose
ART DIRECTION + GRAPHIC DESIGN
APPAREL DESIGN + PRINTABLE DESIGN
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