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Art Direction + Concept Design by Isaiah Rose
Photography by Lucka Ngo
Styling by Ryan Sanchez
The New Balance Lunar New Year 2026 Collection celebrates the Year of the Horse through a refined lens, honoring the animal’s strength, grace, and forward momentum. Equestrian-inspired details are expressed in deep earth tones, reddish brown, stone, and black, creating a grounded yet contemporary palette. Moving beyond traditional Lunar New Year color conventions, the campaign embraces a tonal, restrained approach set against a burnt sienna backdrop.
’47 AND NEW BALANCE ARE BOTH PROUDLY BOSTON-BASED, BUT GEOGRAPHY IS ONLY THE STARTING POINT OF THEIR SHARED STORY. THE CAMPAIGN HIGHLIGHTED A MUTUAL COMMITMENT TO CRAFTSMANSHIP, ATTENTION TO DETAIL, AND QUALITY IN EVERY STITCH. THE STORYTELLING EMPHASIZED THE PERSONAL CONNECTION BEHIND REPRESENTING A TEAM OR EXPRESSING INDIVIDUAL STYLE, FRAMING APPAREL AS SOMETHING THAT CARRIES MEANING BEYOND SIMPLY BEING WORN.
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE
PHOTOGRAPHY BY CASSANDRA RODRIGUEZ
PHOTOGRAPHY BY CASSANDRA RODRIGUEZ
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE
’47 AND NEW BALANCE ARE BOTH PROUDLY BOSTON-BASED, BUT GEOGRAPHY IS ONLY THE STARTING POINT OF THEIR SHARED STORY. THE CAMPAIGN HIGHLIGHTED A MUTUAL COMMITMENT TO CRAFTSMANSHIP, ATTENTION TO DETAIL, AND QUALITY IN EVERY STITCH. THE STORYTELLING EMPHASIZED THE PERSONAL CONNECTION BEHIND REPRESENTING A TEAM OR EXPRESSING INDIVIDUAL STYLE, FRAMING APPAREL AS SOMETHING THAT CARRIES MEANING BEYOND SIMPLY BEING WORN.
’47 and New Balance are both proudly Boston-based, but geography is only the starting point of their shared story. The campaign highlighted a mutual commitment to craftsmanship, attention to detail, and quality in every stitch. The storytelling emphasized the personal connection behind representing a team or expressing individual style, framing apparel as something that carries meaning beyond simply being worn.
Photography by Cassandra Rodriguez
Art Direction + Concept Design by Isaiah Rose
’47 and New Balance are both proudly Boston-based, but geography is only the starting point of their shared story. The campaign highlighted a mutual commitment to craftsmanship, attention to detail, and quality in every stitch. The storytelling emphasized the personal connection behind representing a team or expressing individual style, framing apparel as something that carries meaning beyond simply being worn.
Photography by Cassandra Rodrigez
Art Direction + Concept Design by Isaiah Rose
Art Direction + Concept Design by Isaiah Rose
Styled by Kasha
FEELS LIKE HOME VOLUME 3 // 2026 (TBA)
APPAREL DESIGN + PRINTABLE DESIGN
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