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Photography by Lucka Ngo
PHOTOGRAPHY BY CASSANDRA RODRIGUEZ
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + RIBO AZUMAYA
THE TRACKSIDE COLLECTION CAMPAIGN DREW FROM NEW BALANCE’S DEEP RUNNING HERITAGE TO INFORM THE VISUAL TONE AND STORYTELLING. THE IMAGERY BALANCED ARCHIVAL INSPIRATION WITH MODERN EXECUTION, HIGHLIGHTING TIMELESS SPORTSWEAR THROUGH A CLEAN, ELEVATED LENS. THE CAMPAIGN CELEBRATED CRAFTSMANSHIP, QUALITY, AND THE ENDURING INFLUENCE OF TRACK CULTURE.
NEW BALANCE "TRACKSIDE" [ 2026 ]
PHOTOGRAPHY BY LUCKA NGO
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE
THE NEW BALANCE LUNAR NEW YEAR 2026 COLLECTION CELEBRATES THE YEAR OF THE HORSE THROUGH A REFINED LENS, HONORING THE ANIMAL’S STRENGTH, GRACE, AND FORWARD MOMENTUM. EQUESTRIAN-INSPIRED DETAILS ARE EXPRESSED IN DEEP EARTH TONES, REDDISH BROWN, STONE, AND BLACK, CREATING A GROUNDED YET CONTEMPORARY PALETTE. MOVING BEYOND TRADITIONAL LUNAR NEW YEAR COLOR CONVENTIONS, THE CAMPAIGN EMBRACES A TONAL, RESTRAINED APPROACH SET AGAINST A BURNT SIENNA BACKDROP.
NEW BALANCE LUNAR NEW YEAR “YEAR OF THE HORSE” [ 2025 ]
BEYOND TRADITIONAL LUNAR NEW YEAR COLOR CONVENTIONS, THE CAMPAIGN EMBRACES A TONAL, RESTRAINED APPROACH SET AGAINST A BURNT SIENNA BACKDROP.
THE TRACKSIDE COLLECTION CAMPAIGN DREW FROM NEW BALANCE’S DEEP RUNNING HERITAGE TO INFORM THE VISUAL TONE AND STORYTELLING.
THE IMAGERY BALANCED ARCHIVAL INSPIRATION WITH MODERN EXECUTION, HIGHLIGHTING TIMELESS SPORTSWEAR THROUGH A CLEAN, ELEVATED LENS. THE CAMPAIGN CELEBRATED CRAFTSMANSHIP, QUALITY, AND THE ENDURING INFLUENCE OF TRACK CULTURE.
NEW BALANCE "TRACKSIDE" [ 2026 ]
ART DIRECTION + CONCEPT DESIGN BY ISAIAH ROSE + RIBO AZUMAYA
PHOTOGRAPHY BY CASSANDRA RODRIGUEZ
The Trackside Collection campaign drew from New Balance’s deep running heritage to inform the visual tone and storytelling. The imagery balanced archival inspiration with modern execution, highlighting timeless sportswear through a clean, elevated lens. The campaign celebrated craftsmanship, quality, and the enduring influence of track culture.
Photography by Cassandra Rodriguez
Styling by Ryan Sanchez
Art Direction + Concept Design by Isaiah Rose
The Trackside Collection campaign drew from New Balance’s deep running heritage to inform the visual tone and storytelling. The imagery balanced archival inspiration with modern execution, highlighting timeless sportswear through a clean, elevated lens. The campaign celebrated craftsmanship, quality, and the enduring influence of track culture.
Photography by Cassandra Rodriguez
Art Direction + Concept Design by Isaiah Rose
ART DIRECTION + GRAPHIC DESIGN
APPAREL DESIGN + PRINTABLE DESIGN
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