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ART DIRECTION + GRAPHIC DESIGN + BY ISAIAH ROSE
THE NEW BALANCE BEANTOWN ELITE EXPERIENCE IS AN EVENT THAT BRINGS TOGETHER SOME OF THE TOP HIGH SCHOOL ATHLETES, ALLOWING THEM TO MEET AND BE COACHED BY THEIR FAVORITE NEW BALANCE–SPONSORED ATHLETES. I WAS RESPONSIBLE FOR THE PRODUCT ROLL-OUT AND FOR CREATING THE NEW BALANCE BEANTOWN GRAPHIC USED ACROSS SOCIAL AND ON THE NEW BALANCE COURT IN BOSTON. THE GRAPHIC WAS INSPIRED BY THE TRAIL LINES FOUND ON THE NEW BALANCE “N.” THE SOCIAL ROLL-OUT WAS ART DIRECTED BY ME AND MY TEAM TO HIGHLIGHT THE FULL PRODUCT ASSORTMENT.
PHOTOGRAPHY BY STEVE MATIN
ART DIRECTION + GRAPHIC DESIGN + BY ISAIAH ROSE
THE NEW BALANCE BEANTOWN ELITE EXPERIENCE IS AN EVENT THAT BRINGS TOGETHER SOME OF THE TOP HIGH SCHOOL ATHLETES, ALLOWING THEM TO MEET AND BE COACHED BY THEIR FAVORITE NEW BALANCE–SPONSORED ATHLETES. I WAS RESPONSIBLE FOR THE PRODUCT ROLL-OUT AND FOR CREATING THE NEW BALANCE BEANTOWN GRAPHIC USED ACROSS SOCIAL AND ON THE NEW BALANCE COURT IN BOSTON. THE GRAPHIC WAS INSPIRED BY THE TRAIL LINES FOUND ON THE NEW BALANCE “N.” THE SOCIAL ROLL-OUT WAS ART DIRECTED BY ME AND MY TEAM TO HIGHLIGHT THE FULL PRODUCT ASSORTMENT.
NEW BALANCE BEANTOWN ELITE EXPERIENCE
GRAPHIC + COURT DESIGN + SOCIAL ROLL-OUT [ 2025 ]
NEW BALANCE BEANTOWN ELITE EXPERIENCE GRAPHIC + COURT DESIGN + SOCIAL ROLL-OUT [ 2025 ]
IRinhouse Masks began as an internal initiative to encourage mask-wearing among my coworkers at Bodega. What started as a functional, in-house solution quickly gained traction on social media, prompting an organic shift into a consumer-facing product. As demand grew, the masks were released for sale through social platforms and my e-commerce site. The rollout was anchored by the launch video below, which set the tone and visual language for the campaign.
Photography by Steve Matin
Art Direction + Concept Design by Isaiah Rose
ART DIRECTION + GRAPHIC DESIGN
APPAREL DESIGN + PRINTABLE DESIGN
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